Upon completion of Tencent's NBA brand package, we were asked to expand the work to be a complete network rebrand encompassing the majority of Tencent's sports properties. The goal was to build on the work we completed for the NBA package, without diluting it so that it could both stand on its own and fit into the greater sports package.

The result was a dynamic and fast paced journey through some of the sports on offer via Tencent's sports streaming platforms.